Introduction
Most entrepreneurship advice comes from people who've never built anything.
They'll tell you about growth hacks, productivity systems, and the "5 steps to scale your startup." But they won't tell you about the 3 AM calls from angry customers, the hiring mistakes that cost you six months of progress, or the pricing decisions that nearly killed your business.
I'm Amith Kumar, Co-founder and CTO of ServerCake. For over a decade, I've been building businesses in India—from a small idea in Coimbatore to serving 1,500+ companies today.
This newsletter isn't about success stories. It's about real stories.
These aren't the stories you'll hear at startup events or read in business magazines. They're the unfiltered experiences from actually building something, failing often, and figuring it out as we went.
The hiring mistake that taught me everything about team building.
The client who showed me the difference between features and outcomes.
The mentor's advice that saved us from a costly pricing error.
The moments when everything went wrong and what we learned.
Why am I sharing this?
Because the best business education doesn't come from textbooks. It comes from someone who's made the mistakes you're about to make, learned the lessons you need to learn, and is willing to be honest about both.
Every week, I'll share one real story from our journey—the decisions, the challenges, the breakthroughs, and yes, the failures. Not because they make me look good, but because they might help you avoid the same expensive lessons.
The real story starts July 23.
No fluff. No generic advice. Just honest experiences from building in India.
If you're tired of startup fairy tales and want to know what really happens when you're building something from scratch, you're in the right place.
Welcome to The Real Story.
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P.S. - Got a specific question about building, scaling, or surviving as an entrepreneur in India? Hit reply on any newsletter, I read and respond to every email.